how soon is now?

Oh man… I’ve spent the last twenty minutes just laughing my ass off… I am a web dev for a number of companies and small businesses and one of the many things they have me do is suggest domain names if they a) do not currently have a domain, b) have a business name that someone else already owns the domain name rights to, or c) can’t think of a domain name suitable for their company. I realize some companies do not think clearly when they seek out an interesting domain name that is both memorable (sometimes for the wrong reasons) and simple. For instance.